Thus, in less than 72 hours it was possible, on the one hand, to define the internal communication plan for the initiative and, on the other, to digitalise IVIRMA's corporate profile on the forestry platform and the Forest of Life divided into Forest Shares of 174 square metres corresponding to each of the 62 IVIRMA centres. It is committed to providing evidence-based fertility solutions with the greatest chance of success in the shortest time necessary to patients seeking treatment anywhere in the world. Reforestum, aware that fulfilling commitments in a timely manner is the basis for building lasting relationships of trust, accelerated the machinery from the moment the confirmation from IVIRMA was received. IVIRMA is the world's leading Reproductive Medicine group. "In order for the initiative to have more impact internally, we thought it was a fantastic idea to use the potential of the Reforestum platform so that all IVIRMA centres would be represented in The Forest of Life". "Everything had to be ready by 12 noon on 3 June, as Environment Day fell on a Sunday," recalls Vicky.
This is IVIRMA, the Forest of Life, a forest in which 1,100 trees of 17 different native species were planted in autumn 2020, with a capacity to capture 216 tonnes of CO2 in 40 years. Once the requirements were known, Reforestum presented several options that might fit and on 30 May Vicky communicated the decision to finance a shared forest in the Calahorra de Boedo project. IVIRMA ) innovation is one of the four pillars of IVIRMA Global, the worlds largest company. We wanted to focus on local reforestation in Spain, which is the germ where the first IVI was born, but with a global impact, hence we divided the shares according to the number of clinics globally".
In the virtual meeting held on 18 May, Vicky explained IVIRMA's requirements to Reforestum: "As a global company with many centres around the world, we were going to focus on the footprint derived from the corporate travel and trips made by the group's staff in 2021, which had resulted in the emission of 216 tonnes of CO2e. In addition to carbon footprint offsetting actions, IVIRMA is clearly committed to measuring and continuously improving its Scope 1 (non-renewable fuel consumption) and Scope 2 (energy consumption) emissions. In recent years IVIRMA has implemented measures aimed at measuring and reducing the environmental impact of the company's activity in accordance with its Quality Management System Policy and Environmental Policy. IVIRMA, as a leading company in the research and science of assisted reproduction committed to the present and future of the planet and society, has a vision of sustainability in which the environment is one of the four fundamental pillars, as reflected in detail in their sustainability reports published annually since 2018.
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